Millennial Employee Engagement Study

Apr 07, 2017

 

Three-quarters (76%) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64%) won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices, according to the 2016 Cone Communications Millennial Employee Engagement Study.

This document lists some recommendations of that report followed by a summary of the main points that link community involvement with recruitment, retention and engagement of millennials.

Recruitment

For this generation a company’s commitment to responsible business practices is an essential element to their employment decisions:

• 75% say they would take a pay cut to work for a responsible company
• 83% would be more loyal to a company that helps them contribute to social and environmental issues
• 88% say their job is more fulfilling when they are provided opportunities to make a positive impact
on social and environmental issues
• 76% consider a company’s social and environmental commitments when deciding where to work
• 64% won’t take a job from a company that doesn’t have strong CSR practices

Engaging Millennials

Recommendations for employers:

  • Millennials Seek Diverse Volunteerism Opportunities: This generation has a drastically different outlook on what they expect from their employment engagement opportunities. Millennials are far more likely than Generation X to believe that companies should prioritise the social and environmental issues over the business opportunities.
  • Meaningful Personal Benefits: When it comes to what inspires Millennials to get involved in CSR activities, Millennials prefer professional growth and financial gain over perks or personal recognition.

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Retention

  • Millennials Seek Involvement in Corporate Social Responsibility

They want to hear what their employers are doing to be more responsible, they want to be co-creators and facilitators of CSR solutions:

  • 88% think it is important their employer shares goals, progress and achievements related to CSR efforts
  • 89% want to be active participants in helping their company improve its responsible business practices by providing feedback, ideas and potential solutions
  • 89% expect employers to provide hands-on activities around environmental responsibilities in the workplace
  • Millennials Look to Companies to Help Make an Impact Inside and Outside the Office

Millennials consider their working place an extension of their personality and the values that they stand for. For them its very important to be part of an organisation that allows them to make a difference in their lives, from office to their community.

  • 83% want their company to provide support and resources for them to make positive social and environmental changes at home
  • 84% want their company to help them identify ways to get more involved in their communities
  • 83% wish their employer would provide volunteer opportunities they could do with friends or family

Communications

Most common sources of information about an employer CSR efforts are:

  1. social media
  2. company e-mail
  3. a senior leader or supervisor

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Effective communications

“Millennials view social media as a place to curate and share content that reflects their values – and this generation is enthusiastic about showing how their work is making an impact in the world,” says DaSilva executive vice president, CSR Research & Insights, Cone Communications.“Companies that arm employees with the tools to make social media sharing as turn-key as possible will create authentic ambassadors for their CSR efforts and build the brand from the inside out.”

About the Research

Methodology

The 2016 Cone Communications Millennial Employee Engagement Study presents the findings of an online survey conducted April 11 – 20, 2016 by Toluna among a random sample of 1,020 adults, employed at companies with 1,000 employees or more, comprising 510 men and 510 women, ages 20+. The margin of error associated with a sample of this size is ± 3% at a 95% level of confidence.


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