Tesco Ireland head office staff in Dun Laoghaire recently took part in a group ice bucket challenge following CEO Phil J. Clarke nominating colleagues and pledging to personally donate an additional €5 for every colleague that participates. The video of Phil J. Clarke’s challenge yesterday can be viewed here<http://youtu.be/ecHtCyUmOkw>.
Head office staff took the plunge and called on SuperValu, Dunnes, Lidl and Aldi to follow suit and pledge a donation to the Irish Motor Neuron Disease Association following the recent uplift in ice sales. Tesco Ireland announced that it will make a donation of €10,000 to the Irish Motor Neuron Disease Association following a spike in sales of bags of ice as a result of the ice bucket challenge that is dominating social media feeds this month.
Tesco reported sales of 66,000 bags of ice over the last two weeks which equates to almost 8.5 million standard ice cubes. The uplift in sales started on Friday and continued into this week with a 63% uplift on Monday and a further uplift is anticipated this weekend. Additional stock has gone into stores this week to cater for this increased demand.
Christine Heffernan, Corporate Affairs Director Tesco Ireland commented, “We’re taking the plunge today with a group ice bucket challenge and we’re nominating SuperValu, Dunnes, Lidl and Aldi to do the same. The Irish Motor Neuron Disease Association is a fantastic cause and we will be making a donation of over €10,000 from recent ice sales to the charity.”
Derbhla Wynne, Communications Executive IMNDA added “The Irish Motor Neurone Disease Association (IMNDA) is absolutely delighted with the news that Tesco Ireland will make a donation of €10,000 towards our organisation as a result of the Ice Bucket Challenge. We are completely blown away by the support from everyone, everywhere!.”