Kellogg’s launch Employee Volunteering Programme ‘Breakfasts for Better Days’

BITCI News - Members News - Mar 03, 2014

Business in the Community Ireland 30 Kellogg’s staff attended the Community Fair held at European HQ in Swords during lunchtime on the 13th February. Despite a busy day, employees came to find out about the new Kellogg’s Breakfasts for Better Days programme – a new employee volunteering initiative in Ireland.

Photo Jerry Principal Holy Trinity School-1 (2)

Breakfasts for Better Days™ makes hunger relief – breakfast programs in particular – Kellogg’s signature cause. Their aspiration is to be the leading corporate advocate for breakfast. The company aims to provide 1 billion servings of cereal and snacks, more than half of which are breakfast, to children and families in need around the world by the end of 2016. In Europe Kellogg’s aims to provide at least 100m servings of cereal and snacks.

In Ireland as well as in all of Kellogg’s European locations, Breakfasts for Better Days will be the focus of all of Kellogg’s charitable donations of food, cash and  now, volunteering activities.

The programme was officially launched in Ireland at the Community Fair on 13th February alongside the new volunteer policy where Kellogg’s employees are encouraged to engage and participate in at least one voluntary activity each year during company time.  The Volunteer policy adopted by Kelloggs in Europe focuses on three kinds of activity:

1. Food banking and food redistribution e.g. CrossCare

2. School breakfast clubs and breakfast programmes.

3. Other projects and activities that provide food for people in need – especially breakfast.

Organisations who attended the Community Fair included School’s funded by Kellogg’s to run Breakfast Clubs, Crosscare Food bank,  Dublin Simon Community, Focus Ireland and Merchants Quay.

Bruce Learner, Senior Manager CSR & Partnerships commented ‘A great day with a really high level of interest from staff in volunteering’.