What is Digital Pollution and easy actions to reduce our digital carbon footprint

BITCI News - Jan 26, 2022

Business in the Community Ireland

What is digital pollution?

Digital pollution is responsible for 3.7% of CO2 emissions globally – 50% more than air transport (2.4%)

However digital pollution is an issue that is rarely identified, let alone addressed. People often think that online streaming, sending emails, and conducting online searches have no external environmental effect. Because digital pollution is invisible, it is often underestimated. But what exactly is digital pollution?

Digital pollution encompasses three elements: manufacturing, practices, and e-waste. Manufacturing and e-waste are the elements most talked about, and for good reason: as devices get smaller, and the number of internal components gets larger, the manufacturing and the environmental waste of devices has never been greater. Indeed, the mobile phones used in the 1960s were made of just 10 components, while each of today’s smartphones are composed of approximately 54. The ways that components are extracted are problematic, and the fact that the number of components required is growing is similarly problematic.

The huge internet infrastructure is also often not considered. This comprises data centres, servers, undersea optic fibre cables, relay antennas, wi-fi boxes and much more, all of which process every little action you perform online. Hence every time an email is sent, it can literally go around the world. As a result, sending a standard email can produce 4g CO2e while a longer email with attachments can produce 50g CO2e.

That’s not all, each time a search query is performed, the carbon footprint generated and released into the atmosphere from this action amounts to about 0.9 g of CO2, and each web page that remains open must continuously connect to its server. While watching a video online seems harmless, it’s one of the most CO2e intensive online activities, watching a video for an hour is equivalent to releasing 130g of CO2 into the atmosphere or plugging in a refrigerator for a full year! Streaming is responsible for 60% of data traffic on the web, and the total amount of online videos on the internet equal 1% of global GHG.

Some of the actions we can all take to reduce our digital carbon footprint include:

  1. Unsubscribe from newsletter’s you don’t read
  2. Avoid sending images where possible. Use online tools such as WeTransfer, or an internal link can be provided to the folder where the picture is located
  3. Save websites frequently visited on your favourites tab
  4. Click in your history browser to access a site directly
  5. Type the URL directly into the address bar when you know it
  6. Watch videos in lower resolution
  7. Think twice before scrolling through videos on social media
  8. Turn off cameras during meetings when appropriate
  9. Delete emails and files where appropriate, and avoid duplications of files

There are other small steps we each can take to reduce the digital pollution we are responsible for, such as, turning off your computer at the end of each day and unplugging computers and phones when fully charged. In terms of company actions, one way of embedding change is to establish new norms, raise awareness of the issues and communicate with your teams.

Establish new rules for everyone, so no one will be surprised if you turn off your camera during a meeting. You can also organise a digital clean-up day like we are planning at BITCI and involve everyone in the action, make space and declutter your digital storage, on computer, your hard drive, the cloud, and your mind!

At BITCI we have formed a dedicated project team who are actively working on the issue of Digital Pollution. The focus of the group is to raise awareness within our organisation, identify changes we can make to tackle the issue of Digital Pollution within the BITCI and our sister organisation The Community Foundation. For more information of how you can get involved follow  Digital Clean-up Day on March 20th, 2022. 

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