William Fry was delighted to be involved with Incognito, a truly innovative fundraising initiative that makes art accessible to everyone while helping to provide much needed nursing and respite support for sick children and their families.
The event, which ran from 4-8 April at The Solomon Gallery, Dublin, was Ireland’s largest single-gallery public art exhibition, with more than 2,000 postcard-size artworks available. Each of these original art pieces was sold to the public for €50 — the twist being that no one knew the identity of the artist until after they bought the piece. Over 1000 Irish and International artists – including William Fry staff – contributed to this initiative. The exhibition included work by Tracey Emin, John Kelly, Peter Curling, Martin Gale, Olivia Golden, P.J. Crook, Ed Miliano, Abigail O’Brien, and Richard Gorman.
Incognito was staffed over the 5 days entirely by William Fry and Jack & Jill staff. William Fry had 55 staff members volunteer 168 hours acting as Ambassadors for the charity at the event. They assisted in the gallery, helping people find the items they wanted to purchase, providing updates on availability and promoting awareness of the work of Jack & Jill.
The project raised more than €95,000, which will provide nearly 6,000 hours of nursing care to Jack & Jill children.
William Fry’s support of Incognito is just one part of the Firm’s commitment to the Jack & Jill Children’s Foundation. William Fry has chosen to work with the Foundation in an agreement that will see them donate €100,000 over three years, as well as engaging in fundraising, volunteering and pro bono activities in support of the Foundation.