Within days of the call being made by the Public Relations Institute of Ireland (PRII) for a PR Meitheal or ‘Gathering’, 46 public relations professionals had registered to provide their skills to charities and other Covid-19 front-line organisations. The volunteers range from early career to retired, from junior executives to managing directors, with a whole spectrum of different skill sets from digital strategies to public affairs.
The PRII and the Charities Institute Ireland are now matching the volunteers with charities in need of help and advice at this challenging time. The PRII Covid Comms Volunteers will be lending their considerable talents and expertise to help members of The Charities Institute Ireland deliver positive social impact in the weeks ahead.
PRII CEO Dr Martina Byrne said she was delighted with the response, not least because public relations and communications people in-house and in agency are working long hours and through weekends for their organisations and clients, not one of whom is unaffected by Covid-19.
“Clear, accurate and factual communications reaching the right people at the right time not alone helps the fight against the disease, it helps the fight against the virus of mis-information, some of which is downright dangerous,” said Byrne.
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Dr Martina Byrne, Chief Executive, Public Relations Institute of Ireland (PRII)