Diageo is one of Ireland’s leading companies, with a long and proud tradition of commercial success and community involvement. Through its world- renowned Smithwick’s, Guinness and Bushmills brands Diageo can trace its roots in Ireland back over 300 years.
Ireland is one of Diageo’s leading markets and is a vital production and brewing centre for many of its leading premium brands and in addition providing key ingredients for domestic and worldwide export sales. The company is one of Ireland’s most important exporters in the high value-added food and beverage category.
Many of Diageo’s operations have long and historical links with their local communities and are committed to trying to improve the social, educational and cultural needs of these communities through their Corporate Social Responsibility programmes. Each year the company sponsors hundred’s of cultural and sporting events locally and nationally. This ongoing involvement in Irish life complements Diageo’s commercial and corporate commitment to Ireland.
Read about Diageo in our CSR Case Studies Database.
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