National Member’s Network Meeting on Employee Communications – Making sustainability an everyday experience

BITCI News -

May 15, 2019

VENUE: Richmond Event Centre, No. 1 North Brunswick Street

TIME: 10am - 12 noon

Business in the Community Ireland (BITCI) invites you to an exclusive all-member network meeting on mobilising internal audiences behind sustainability objectives.

The success of your company’s sustainable business plan depends on effective communication of sustainability at all levels of the organisation. Employees are tuned into this agenda and are looking to their CEOs to respond to social and environmental issues* and are more vocal about their expectations of the company**.

This network meeting will focus on internal communications around sustainability and the best media and messages to use to reach employees.  How can you reach remote workers? How can you engage with people who work shifts or are often offsite? How can you increase visibility of sustainability across the organisation and make it an everyday experience for employees?

We will hear from an expert panel of members on how they engage their employees when so many people today are suffering from information overload or are feeling disconnected from important issues with sustainability themes.

Confirmed speakers for a panel discussion:

  • Neil Menzies, Environment & Sustainability Manager, Transdev, will share insights on innovative communications to reach employees including those who work shifts and are non-office based
  • Ariana Ball, Corporate Citizenship Specialist Accenture will speak about using technology to reach internal staff in an engaging way
  • Adrienne Eacrett, Employee Engagement & Communications Manager, ESB, will discuss how to engage staff around Ireland and how to communicate with a wide range of people utilising multiple channels.

After the panel, there will be an interactive session where you will work in groups with fellow members and explore the right messages and media to use.

Finally, we will also present the results of the recent Business Impact Map digital campaign and further explore how we, as a network, can communicate our impacts on a collective level.

This event is applicable to CSR or Sustainability Coordinators, as well as your communications colleagues. Please forward this invitation to relevant colleagues.

To register for this event please RSVP by emailing Tatiana Hodakova at events@bitc.ie by Wednesday, 1st May 2019.

 


*6000 Amazon employees wrote to the CEO and the Board around the need to do more on climate issues.

**2019 Edelman Trust Barometer: 71% of respondents said that it was critically important for CEOs to respond to sustainability challenges. Trusted employers were rewarded by their staff with greater commitment (82%), advocacy (75%), engagement (64%) and loyalty (63%).