Communicating effectively – enhancing your organisation’s responsible business reputation

Aug 15, 2017

VENUE: Local Enterprise Office South Dublin, County Hall, Tallaght, Dublin 24

TIME: 9:15 to 12:00

69% of Irish consumers are more likely to buy from companies that act in a responsible way, even when compared with cheaper competitors according to a survey done by Ricoh in 2015. In order to benefit from this consumer consciousness, companies need to communicate how they act responsibly.

‘Doing good’ or being a responsible business also goes by the title ‘Corporate Social Responsibility’ (CSR) – a concept that is prolific in large companies and increasingly growing in importance for smaller companies. This is because companies who engage in responsible business practices are increasing their competitiveness and reaping business benefits. In addition, large companies are more and more setting expectations of responsible business practices with potential suppliers – be it large or small businesses.

This training course will equip you with an understanding of why your business should be concerned about being a responsible business and give practical insights of how you can communicate your responsible business practices and reap the business benefits.

Course objectives

You will leave the course with:

  1. A better understanding of what being a responsible business really means
  2. What the benefits are for your business and why you should communicate
  3. Ideas to enhance your organisation’s responsible business practices
  4. A communications plan for your own organisation

Who should attend

This course is aimed at business owners or managers of small to medium enterprises based in South Dublin who are interesting in increasing and communicating their responsible business practices to enhance their business.

The workshop has universal applicability regardless what industry you are in, whether you are a Business-to-Consumer or Business-to-Business organisation or the number of employees you have.


For more information or to register for the event, please contact Jen Casey  jcasey@bitc.ie