CSR Case Studies Database

Diageo Ireland, the parent company of Guinness, has a long history of involvement with the community of the Liberties where the St. James’s Gate Brewery is located. The Liberties is the location of the Digital Hub project which will see an international digital enterprise centre developed in the area.

Gaining access to a skilled workforce in an area of North Dublin in need of a better retail infrastructure but suffering from economic disadvantage.

The ESB is undertaking an ambitious engineering and construction programme to strengthen the electrical power system in Ireland. This work will be completed against a background of market restructuring, internal reorganisation and is expected to cost in excess of €4 billion when completed. The ethos central to the roll-out of the programme is that it be delivered to the highest possible safety standard, consistent with the organisation’s emphasis on safety of staff, customers and the general public.

As business becomes more fully integrated on a global basis and we open up our growth markets we need global leaders who are culturally aware, who understand growth markets and the link between CR, Community Service and business strategy.

We wanted to make a positive and lasting commitment to the development and implementation of our CSR charter. Operationally we had two objectives. Firstly, our CSR activity had to enable our staff to utilise their knowledge, skills and expertise to make a meaningful change and to have a very positive contribution on society, ideally on an individual level. Secondly our CSR charter had to support the ethics and underlying values and behaviours in the firm.