In 2017, our staff chose the Jack & Jill Children’s Foundation as our community partner. One of the key KPIs we identified was staff engagement that went beyond fundraising and made a lasting difference to our partner. We worked closely with Jack & Jill over the first year of our partnership to try to identify ways that our staff could connect and contribute meaningfully to their mission.
Together we identified Incognito as an initiative that William Fry could support in a variety of impactful ways. Incognito is the Jack & Jill Childrens Foundation’s public art initiative which runs in April in Dublin and in May in Cork. Over the past two years more than 4,300 postcard-size artworks have been sold to the public for €50 each, the twist being that no one knows the artist’s identify until after they buy the piece. This donated artwork is a currency for specialist home nursing care hours for Jack & Jill children.
Over 1000 Irish and International artists – including William Fry staff – contributed to this initiative. The exhibition has included work by Tracey Emin, John Kelly, Peter Curling, Alice Maher, Martin Gale, Olivia Golden, P.J. Crook, Ed Miliano, Abigail O’Brien, Richard Gorman and even Bono!
This three-year partnership includes a variety of touch points. Not only have William Fry staff donated their own original art work to the exhibit, they have also volunteered to staff the gallery during the exhibit. Skills based volunteering forms another key part of the partnership. Our events and PR team work closely with Jack & Jill each year to increase the efficiency of the event and to increase awareness for Incognito and Jack & Jill. We also provide resources for the launch event, software for the art sale, promotional items and have staff that provide photography and videography for promotional purposes.
With William Fry’s support, Incognito has raised €215,000 over the past two years, funding 13,438 hours of specialist nursing care for Jack & Jill children. It also achieved over 12 million media hits and 3 million social media impressions, helping to raise public awareness of the critical work that Jack & Jill does.
William Fry underwrote the cost of running Incognito so every euro raised went to Jack & Jill. In addition to donating original art work, photography and videography and event software, 86 William Fry staff provided more than 400 volunteer hours to the project.
William Fry provided €146,830 in cash donations; €224,467 was contributed through in-kind donations and €91,227 was raised through employee fundraising. Employees also volunteered 1,562 hours to local groups and projects during the year.