Archives: 2014

Consumers’attitudes towards brands’ CSR

Recent research from Carat considered consumers’attitudes to brand’s corporate social responsibility efforts. Brands that support charities can see increased loyalty among existing customers and has some impact on brand switching . 61% of respondents said they felt all companies should support charitable causes. At Business in the Community we can see a clear shift in how

RTÉ support for Dress for Success Dublin

This year RTÉ supported Dress for Success Dublin in their annual awareness and donation campaign. Over and above donations from RTÉ Wardrobe Department, and from RTÉ staff, RTÉ also created a short film and series of clips featuring some of the female professionals who work for RTÉ (both on air and behind the scenes) explaining