Consumer Attitudes towards Corporate Responsibility 2012
Thursday, October 18th, 2012
We are delighted to announce the publication of the BITCI/Ipsos MRBI Report of the Survey of Consumer Attitudes towards Corporate Responsibility 2012. Click the icon to right to download the report. Key Findings:
- Being open & honest and customer service are the most important factors to consumers in Ireland, when judging a company.
- 75% of consumers believe it is more important that companies show a high degree of responsibility in difficult economic times.
- 54% of consumers in Ireland are unable to name one company that is socially or environmentally responsible.
- For the 36% of consumers that can, it is because of information received via word of mouth. Consumers say they would prefer to learn about company efforts via TV & Radio, local and national press and social media (for younger age-groups).