On Wednesday, 26th June, GUINNESS® & Co. launched a major new cultural initiative, Arthur Guinness Projects®, designed to champion and celebrate people whose ideas, passion and spirit are enhancing and shaping our culture and identity.
Continuing the GUINNESS tradition of supporting talent and ingenuity in Ireland, the initiative sets out to invest in Ireland’s creators, visionaries and innovators across four areas of creativity and culture; Music, Sport, Arts and Food. Together with a mentoring and promotional support programme, Arthur Guinness Projects will invest €3 million in people and their projects across Ireland over the next three years, with up to 20 projects benefitting annually.
The Arthur Guinness Projects panel has been created to choose the overall winning projects, but also to provide mentoring and support to the overall winners. Comprised of 16 experts, four within each category, the panel will be spearheaded by world-renowned Irish band, The Script, who will also be performing at the Arthur’s Day 2013 celebrations on the 26th September, food guru, Dylan McGrath, Donegal inter-county manager and sports consultant, Jim McGuinness and celebrated Irish actor, Chris O’ Dowd.
Applications can be submitted online from today and up until the 9th August, 2013 via www.arthurguinnessprojects.com. The general public will vote online for the projects that they would most like to see come to life during the application period and up until the 23rd August, 2013. The top 10% of applications in each category, as voted by the public, will be reviewed by the Arthur Guinness Projects panel who will then choose the overall winning projects. Additionally, there will be a wild card element to the process. The Arthur Guinness Projects panel can choose from the pool of projects that did not make the top 10% in their respective categories, and award up to four wild card projects.
In determining successful applicants, the expert panel will be looking for projects that will inspire everyone across the island of Ireland; those that deliver on innovation, creativity, achievability, as well as cultural and social good.