Earlier this year, KBC Bank Ireland announced the Alzheimer Society of Ireland (ASI) as its new charity partner. Since then, KBC employees have been actively promoting and fundraising for the charity through a variety of means. Over 60 KBC employees took part in a gruelling Hub2Hub 600km relay across Ireland; 10 employees supported a care centre renovation and a number of business managers are completing skill sharing opportunities.
The ASI is the national leader in advocating for and providing dementia-specific supports and services and each year the organisation provides more than one million hours of community-based dementia-specific care throughout Ireland.
September the 21st marked the World Alzheimer’s Day and to coincide with this KBC supported the ASI with its first contactless donation docks. The ‘Tap to Give’ digital devices will offer the public a quick and hassle-free way to donate €3 to the ASI with a tap of their contactless card.
As a digital led bank, KBC endeavours to support their charity partner not just through funds but also through innovation and technology. The donation docks, which have been devised by Elavon and sponsored by Mastercard, will be available to use at all of the ASI’s national fundraising campaigns including the upcoming annual Memory Ribbon Day, on the 24th of November.
All funds generated from the donation docks will go towards the ASI and will help make a real and lasting difference to the 55,000 people who have dementia in Ireland and their families and carers. The ASI provides supports and services in local communities around Ireland and provides a range of services including day care, home care, family carer training, social clubs and Alzheimer Cafes.
Director of Customer, Brand & Marketing at KBC Bank Ireland, Aidan Power said:
“We at KBC are delighted to support our charity partner, the Alzheimer Society of Ireland, in becoming one of the first charities to have the ability to accept contactless payments at six of their care centres across the country. So far this year, KBC have provided €100,000 in funding to support the great work being done by the Alzheimer Society of Ireland. As a digital led bank, we endeavour to provide innovative solutions to our customers and partners. Part of this is ensuring that we support our partners not only by funding but also through the sharing of our knowledge and expertise.
KBC are delighted to work with the ASI on the ‘Tap to Give’ digital devices. In doing so, we are enabling the ASI to receive donations in an easily accessible way that will reach the community of 55,000 people in Ireland who have dementia as well as their families and carers. ”
Pat McLoughlin, Chief Executive of The Alzheimer Society of Ireland (ASI) said:
“The Alzheimer Society of Ireland is delighted to partner with KBC Bank Ireland on this exciting new method of funding supports and services to the 55,000 people who have dementia and their families and carers across Ireland. We are very grateful to those who generously raise funds and donate to the ASI on an ongoing basis and now anyone who wishes to donate can now do so in a very straightforward way.
“The charity partnership with KBC Bank Ireland has been very positive for the ASI so far with the very successful Hub2Hub event last June bringing in over €100,000 for vital supports and services. The partnership gives the ASI an opportunity to not only raise vital funds for our services, but also to bring awareness of dementia, our advocacy work and information helpline to the wider community.
“The ASI is rooted in communities throughout Ireland with local day centres, our mobile information service and Dementia Advisers and with the KBC partnership we can ensure awareness of our work is communicated with an even larger audience across the country.”