FBD Major farm safety drive invites farmers everywhere to become Champions for Change
The programme is targeting an immediate reduction in farm related deaths where 30 people including 5 children died in the farming sector last year, accounting for over half of all workplace fatalities in Ireland.
Rather than ‘telling’ farmers what to do or lecturing them on farm safety, the campaign is using digital technology to create a nationwide community of interest, discussion and support around the issues involved. The entire theme is one of inclusivity and everyone is encouraged to take part.
Facebook and Twitter will play a big part in the initiative offering regular reminders, updates and tips. The campaign website and mobile view have been optimised to engage with the 90% of younger farmers who are now using smartphones in their day to day work.
Seán O’Brien will front the FBD Champions for Change campaign in a series of online TV, print and digital advertisements designed to promote participation.
Farmers can access loads of useful and constructive safety advice, videos and information. In a competitive element to the campaign, there’s also a county by county leader board which will record the number of sign-ups for Champions for Change in each county.
On Saturday the 20th of June FBD teamed up with Camphill Communities of Ireland to help make a difference for Dunshane Camphill Community in Naas. There were 150 volunteers made up of FBD staff, family and friends who joined together alongside Camphill to help build a community walkway around the 28 acre site and an all-weather football and basketball area. The recreational area will be for residents of Dunshane Camphill Community and their volunteers. FBD is delighted to partner with Camphill Communities of Ireland as their nominated charity. This is just one of many initiatives FBD are involved in to help support Camphill over the past two years involving a commitment, in financial terms, of in excess of €100,000 in addition to non-financial support provided by the Company and its people. Camphill Communities of Ireland is part of an international charitable trust helping to create sustainable residential communities where children and adults with intellectual disabilities and other kinds of special needs can live, learn and work. Camphill today has over 100 communities in 20 countries. In the Republic of Ireland, 17 communities of varying sizes and settings are home to around 500 people.