Three-quarters (76%) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64%) won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices, according to the 2016 Cone Communications Millennial Employee Engagement Study.
This document lists some recommendations of that report followed by a summary of the main points that link community involvement with recruitment, retention and engagement of millennials.
For this generation a company’s commitment to responsible business practices is an essential element to their employment decisions:
• 75% say they would take a pay cut to work for a responsible company
• 83% would be more loyal to a company that helps them contribute to social and environmental issues
• 88% say their job is more fulfilling when they are provided opportunities to make a positive impact
on social and environmental issues
• 76% consider a company’s social and environmental commitments when deciding where to work
• 64% won’t take a job from a company that doesn’t have strong CSR practices
Recommendations for employers:
They want to hear what their employers are doing to be more responsible, they want to be co-creators and facilitators of CSR solutions:
Millennials consider their working place an extension of their personality and the values that they stand for. For them its very important to be part of an organisation that allows them to make a difference in their lives, from office to their community.
Most common sources of information about an employer CSR efforts are:
“Millennials view social media as a place to curate and share content that reflects their values – and this generation is enthusiastic about showing how their work is making an impact in the world,” says DaSilva executive vice president, CSR Research & Insights, Cone Communications.“Companies that arm employees with the tools to make social media sharing as turn-key as possible will create authentic ambassadors for their CSR efforts and build the brand from the inside out.”
The 2016 Cone Communications Millennial Employee Engagement Study presents the findings of an online survey conducted April 11 – 20, 2016 by Toluna among a random sample of 1,020 adults, employed at companies with 1,000 employees or more, comprising 510 men and 510 women, ages 20+. The margin of error associated with a sample of this size is ± 3% at a 95% level of confidence.