- Community Involvement

Strategic approach
Taking a strategic approach to community involvement can achieve benefits for core business operations, as well as making a positive social impact. The benefits include increased market share and customer loyalty, enhanced employee skills and morale, improved supplier links and a better reputation.
Community involvement is viewed as an essential part of good business practice. BITCI is uniquely positioned to advise companies on how to establish successful community involvement programmes, how to get the most from charitable contributions and establish Employer Supported Volunteering initiatives in their local area.
Our specialist team of advisors provide a range of services to support the development of a bespoke community initiative tailored to each individual company. Core aspects of the service include:
•Design of community strategies which are aligned with business objectives, integrated across the organisation and have real social impact.
• Advice on specific aspects such as choosing a community partner, developing an employee engagement initiative or designing a skills enhancement programme.
• Development of employee volunteering policies and initiatives.
• Community profiling and focus group discussions with community stakeholders to identify key areas of social need where your company can significantly impact on disadvantage.
• Advice and support on internal management and governance structures for embedded community initiatives.
• Specialised toolkits to inform strategy throughout the process, for example; Employee Volunteering Interests, Community Partner Selection, Impact Measurement.
In 2005 BITCI published a Guide to Communities and Business Working Together. This publication provides a step by step guide to Community and Voluntary groups interested in engaging business support.
For further information contact:
Louise Murray; Tel: 01 874 7232 or email lmurray@bitc.ie
Linda O'Sullivan; Tel: 01 8747232 or email losullivan@bitc.ie
Elaine Stephen; Tel: 01 8747232 or email estephen@bitc.ie
Ann Howgego; Tel: 01 8747232 or email ahowgego@bitc.ie



